Regal Movie Theaters (marketing research) Essay Example | Topics and Well Written Essays - 500 words

Regal Movie Theaters (marketing research) - Essay Example There are people who finish late, go home for dinner and catch a late night movie. Hence post 6pm the theatres are crowded as compared to any other time of the day. There can be many strategies based on price strategy (giving discounts), privacy (giving priority seats with no body near you) or even family attraction deals (a form of discounting like 3 for 2 or 4 for 2). Privacy: Give couple seats which are not surrounded by people. And don’t allocate seats near them to anyone allowing letting them have a sense of privacy. Through this may lead to issues of nuisance that might happen with dodgy couples which remains to be tackled. Family deals: there are grand parents who might want to take their grand children out for a movie. Couples sometimes take leave from work for half a day work and can spend the rest of the half in a movie theatre taking benefit of this scheme. Tickets of Regal movie theatres are fairly priced as compared to its competitors. It’s slightly cheaper in few and slightly dearer in few. Regal movies do not believe in giving differential pricing between weekends and weekdays which they can try to create a market pull for weekdays. Regal is trying to give almost everything right form discounts, family schemes, cheap pop corns and candies to card points at a reasonable price. This is hitting their bottom line hard and there seems to be a scope of either increasing the prices or modifying the scheme to get more benefit out of it. It does not need any numbers or expert comments when it comes to gauge the success IMAX and 3D movies have had in recent time. Attendance and ticket sales are two major factors with which the industry measures its success or failures. In 2010 the attendance was down by 5.25% which might be considered as a devastating drop but thanks to the revenue from 3D films that gave the industry $10.5 Billion dollar ticket sales. The extra prices for 3D movies charged by